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Viewing posts tagged max steel

Max Steel at Toy Fair 2013 [NYTF 2013]

Feb. 21st 2013

Max Steel is an interesting action figure property without much of a following in the United States. But Mattel has recognized the brand's potential and decided to relaunch it alongside a breadth of media to a new and younger audience.

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News from Mattel's Collector Night [NYTF 2013]

Feb. 11th 2013

Mattel's Collector Night event always attracts a horde of collectors, bloggers, and buyers, and Toy Fair 2013 was no exception. I braved the march to Castle Grayskull to return with important updates on all the Mattel collector brands. 

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